BrandTuitive | Top NYC Marketing Agency | Blog — |

How to Rebrand a 100-Year-Old Business

Geotechnical engineering may not be the sexiest industry, but it is arguably one of the most important. Building foundations for skyscrapers and bridges, sometimes in tricky locations such as near large bodies of water or in areas with seismic activity, is all in a day’s work for these engineers. It’s no surprise that this industry is home to some of the greatest minds out of institutions like MIT, CalTech and Stanford.

Share